1+ mon, 2+ week ago   (390+ words) The way media is consumed today is forcing legacy media to make uncomfortable adjustments. The aforementioned portability of media is a given. Radio must be portable, which today means being everywhere and being seen & heard everywhere, and creating content for…...

1+ mon, 2+ week ago   (272+ words) Insideradio.com Consumers are expected to begin holiday shopping earlier than ever this year, spending more time researching products, comparing retailers and waiting for the best deals as inflation and value remain top priorities.That’s according to Audacy…...

1+ mon, 2+ week ago   (1203+ words) Movie review podcasts are immensely popular, sitting comfortably in the upper tiers of entertainment and pop culture audio content. Millions of listeners tune in to both niche specialty shows and massive, chart-topping networks to hear breakdowns of new theatrical releases,…...

1+ mon, 2+ week ago   (1117+ words) Whether it’s the AMP Accords today, or NPR’s RAD, or many other examples of analytics or enhanced functionality along the way, we often hear from the podcast industry expecting significant data from podcast players to be sent somewhere - either back…...

1+ mon, 2+ week ago   (285+ words) Comscore says its Proximic by Comscore platform has been integrated with Acast, Libsyn, SiriusXM, Spotify, and Triton Digital in a move to provide transcript-level targeting to programmatic podcast advertisers, Inside Radio reports. The arrangement allows advertisers to buy podcast and…...

1+ mon, 2+ week ago   (351+ words) Podcasting has become an increasingly common part of the marketing playbook, with nearly half of organizations now using the medium and many others considering it. As adoption continues to grow, a new global survey suggests marketers are placing greater emphasis…...

1+ mon, 3+ week ago   (468+ words) Comscore is rolling out transcript-level targeting and measurement across some of the podcast industry’s biggest distribution and ad-tech platforms, a move designed to make audio buying more closely resemble the precision advertisers have come to expect from display, video and…...

1+ mon, 3+ week ago   (466+ words) Comscore is rolling out transcript-level targeting and measurement across some of the podcast industry’s biggest distribution and ad-tech platforms, a move designed to make audio buying more closely resemble the precision advertisers have come to expect from display, video and…...

1+ mon, 3+ week ago   (318+ words) Podcasting has become an increasingly common part of the marketing playbook, with nearly half of organizations now using the medium and most of the rest at least considering it. Yet even as investment grows, a new global survey suggests podcasting…...

1+ mon, 3+ week ago   (235+ words) SwissRadioDay has revealed four speakers for its 2026 conference, with sessions focusing on three of the biggest challenges and opportunities facing the audio industry: Programmatic advertising, podcast monetization and developing the next generation of talent. The event takes place Thursday, Aug....