3+ day, 22+ hour ago   (511+ words) “I can’t remove one identity from the other,” she says. “I am always all of them at the same time.” That simultaneity is what makes her perspective unusual and, she argues, useful. Most people in the Creator Economy have worked…...

4+ day, 5+ hour ago   (25+ words) 'Good Mythical Morning's' Rhett & Link on shifts in content creation USA Today Why Rhett & Link say they aren't the best candidate to advise new creators...

1+ week, 3+ day ago   (19+ words) Democrat and Chronicle Behind the scenes with influencer Ryan Wilson (dodgydines)...

1+ week, 3+ day ago   (1268+ words) At the Storyboard18 Global GenZ Summit, creators from health, fitness, food and fashion, along with a Google India executive, discussed how expertise is becoming a stronger currency in the creator economy as audiences increasingly look beyond views and follower counts. The…...

1+ week, 3+ day ago   (741+ words) Scaling a creator management roster to dozens of clients, Jordana Ripp found, has a predictable outcome. The manager stops being a creative partner and becomes a deal-broker. Unscrippted Creative, her dual-sided Los Angeles practice, is organized around a different premise....

1+ week, 4+ day ago   (419+ words) The creators who last aren’t the most talented or the most consistent. They’re the ones who figured out, usually the hard way, that a one-person operation has a ceiling. Here’s the part almost nobody plans for. Creators rarely decide ahead of…...

1+ week, 4+ day ago   (307+ words) Net Influencer Unwell, the media company run by Alex Cooper and Matt Kaplan, will launch “Unwell Summer Games” on YouTube on September 7, following up on the earlier “Unwell Winter Games” competition series As reported by Deadline, the summer…...

1+ week, 5+ day ago   (361+ words) Unwell’s YouTube competition series is back — and this time, it’s for Summer Games with more than a dozen familiar faces. Alex Cooper’s media network announced on Monday, August 31, that the second installment of the series will feature 16 reality stars, creators…...

1+ week, 6+ day ago   (331+ words) Unwell’s YouTube competition series is back — and this time, it’s for Summer Games with more than a dozen familiar faces. Alex Cooper’s media network announced on Monday, August 31, that the second installment of the series will feature 16 reality stars, creators…...

1+ week, 5+ day ago   (313+ words) Unwell's second reality competition comes after the company received its first outside investment and amid increased attention. Alex Cooper’s Unwell is launching the next edition of its reality games competition, Unwell Summer Games, as the company continues its expansion amid…...