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News
Another Vintage Week At Spot TV For Vinted | Radio & Television Business Report
4+ day, 20+ hour ago (65+ words) Another Vintage Week At Spot TV For Vinted Radio & Television Business Report It’s been a big 2026 for a European online clothing reseller as it seeks to pluck away consumers from Poshmark and the like. How is it growing name recognition…...
Five Guys Chooses Mirimar as Creative AOR to Share Its Story and Go Beyond Word-of-Mouth
5+ day, 38+ min ago (180+ words) ADWEEK House: Advertising HQ brings the people shaping advertising, commerce, and media together for four days of unscripted conversations and after-hours connections. Meet us in Midtown, Oct. 5–8. Five Guys has named Mirimar its creative agency of record as it embarks…...
Podtrac says YouTube's new view count overstates podcast attention by 36%
1+ week, 2+ day ago (485+ words) Podtrac's sample of 84.2 million views found engaged views trail counted views by 36 points on podcast episodes, giving publishers their first real benchmark. Podtrac today published its first comparison of "Views" against "Engaged Views" on YouTube, finding that podcast episodes retain…...
‘Attention is cheap and trust is expensive’: Why expertise is redefining creator influence
1+ week, 3+ day ago (1268+ words) At the Storyboard18 Global GenZ Summit, creators from health, fitness, food and fashion, along with a Google India executive, discussed how expertise is becoming a stronger currency in the creator economy as audiences increasingly look beyond views and follower counts. The…...
Unscrippted Creative Caps Its Creator Roster At Five To Keep Management Creative
1+ week, 4+ day ago (741+ words) Scaling a creator management roster to dozens of clients, Jordana Ripp found, has a predictable outcome. The manager stops being a creative partner and becomes a deal-broker. Unscrippted Creative, her dual-sided Los Angeles practice, is organized around a different premise....
Top ideas for audience strategy makeovers at RadioDays Asia 26
1+ week, 4+ day ago (365+ words) 2 September 2026 · Conference · News · Radiodays Asia After participating in a series of warm up activities the participants were encouraged to divide into small groups with someone new they had just met. “Begin by writing your problem statement, something you can work…...
Broadcasters in the Era of Deficits: Can AI Solve Skyrocketing Production Costs? [???22nd Anniversary] Part 2
1+ week, 5+ day ago (354+ words) Will AI be the 'relief pitcher' for K-content? From 'Manager Kim's' action scenes to Son Seok-gu's child actor roles ① "Change the technology, preserve the story": Survival strategies for K-content in the AI era (3) "We Created It with an AI, Not…...
Audio, Activated: Expanding the Intelligence Layer for Omnichannel Advertising
2+ week, 5+ day ago (409+ words) One of the clearest shifts I’ve seen in recent years is how naturally audio has become part of everyday life. You can start your day with a news program during the morning commute, fill your ears with true crime while…...
How CreatorCaster Is Bringing A Hollywood Casting-Call Model To Family Brand Influencer Campaigns
2+ week, 5+ day ago (740+ words) Brands in the family market that come to CreatorCaster are not handed a software dashboard. Deborah Stallings Stumm, the company’s founder and CEO, runs campaigns through a casting model borrowed from entertainment: creators submit audition forms, brands review a curated…...
CMG Talent’s Attorney-Founder Says Most Creator Agencies Don't Review Their Own Contracts
2+ week, 6+ day ago (333+ words) Most creator contracts are never reviewed by a lawyer, according to Joey Roesler, who knows, because he used to be the attorney drafting them for brands. “A lot of these creators didn’t have adequate legal representation,” Joey says. “And we…...