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News
Ascott appoints Melbourne Social Co as social media agency of record for Quest, Citadines and lyf
6+ hour, 48+ min ago (256+ words) Australia – Melbourne Social Co has been appointed as the social media agency of record for Quest Apartment Hotels, Citadines and lyf, three hospitality brands under The Ascott Limited, following a competitive pitching process. The Melbourne-based agency will lead social media…...
How to Join the TikTok Shop Affiliate Program: A Beginner’s Guide
4+ hour, 51+ min ago (803+ words) Online Tech Tips is reader-supported. We may earn a commission when you buy through links on our site. Learn more. This guide walks you through the whole thing. You’ll check your eligibility and tag your first product in a video....
Hot Take Flood Zone: Radio Show Content Strategy Guide
5+ hour, 30+ min ago (597+ words) "At the exact moment personality and content are becoming more important, some shows are reducing them to a very predictable formula." Remember “Lake Me” — where everyone shares everything from their kid’s first steps to their spaghetti recipe? Well, just north…...
Media Buying Briefing: How Publicis keeps winning clients without pitches
5+ hour, 33+ min ago (857+ words) This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series → PepsiCo’s surprise appointment of Publicis marked the fourth time in the…...
Google rolls out pay-per-use AI licensing program to publishers
5+ hour, 30+ min ago (1055+ words) Google has been quietly scaling a pay-per-use AI licensing scheme for publishers. But critics say the program looks less like a meaningful payout and more like a legal fig leaf. The tech giant, which has steered clear of the large…...
Celebrity Cruises faces backlash after AI brochure images spark 'false advertising' debate
5+ hour, 39+ min ago (338+ words) "I hate how much people are starting to defend AI trash on social media all of a sudden." Celebrity Cruises is facing online criticism for using AI-generated images in one of its brochures, touching on the larger debate about trust…...
Omnicom Splits Up WA's Marketforce, 303 Takes Over Creative, Digital & Production - B&T
7+ hour, 2+ min ago (428+ words) Perth-based full service agency Marketforce has been split up by Omnicom with Attivo Group’s agency 303 has taking over its creative, digital and production capabilities. Marketforce’s broader media and technology capabilities will now sit within Omnicom Oceania’s specialist businesses, including OMD…...
"Table-Flipping" Embodied Intelligence Sparks Chaotic Crisis PR Melee: Unveiling the Turbulent Public Relations Chaos
7+ hour, 23+ min ago (1425+ words) "More than 50 embodied intelligence companies are queuing for IPO on the Hong Kong Stock Exchange," according to a media report. Last week, two posts on the personal social feed of the founder of Mech-Mind, as well as two statements from…...
Publicis wins PepsiCo global media business
9+ hour, 56+ min ago (438+ words) Publicis Groupe has landed PepsiCo’s global media business, a major account win that will see the holding company build a new unified media model across more than 200 markets. The move consolidates media strategy, planning, activation, connected identity, data, and technology…...
Omnicom dismantles Marketforce after 52 years
9+ hour, 21+ min ago (469+ words) Adam Marshall, former lead of Marketforce and now CEO of Omnicom Oceania WA Omnicom is dismantling one of Western Australia’s oldest advertising agencies, Marketforce, offloading its creative arm to 303 and folding its media operations into the broader network. The 53-year-old…...