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News

@storyboard18
storyboard18.com > special-coverage > attention-is-cheap-and-trust-is-expensive-why-expertise-is-redefining-creator-influence-109609.htm

‘Attention is cheap and trust is expensive’: Why expertise is redefining creator influence

1+ week, 3+ day ago   (1268+ words) At the Storyboard18 Global GenZ Summit, creators from health, fitness, food and fashion, along with a Google India executive, discussed how expertise is becoming a stronger currency in the creator economy as audiences increasingly look beyond views and follower counts. The…...

@storyboard18
storyboard18.com > amp > photos > media-and-entertainment > 9-times-cinema-predicted-technology-before-it-became-reality-108568.htm

9 times cinema predicted technology before it became reality

2+ week, 6+ day ago   (346+ words) Storyboard18 is Network18 Group’s flagship platform focussed on the advertising and marketing community and a leading source of news and analyses. For over two decades as a TV show on CNBC-TV18, Storyboard18 has championed and chronicled the business of brands, the rise of…...

@storyboard18
storyboard18.com > advertising > mast-and-meh-prega-news-flipkart-and-google-gemini-shine-while-bingo-amazon-and-centuryply-miss-the-mark-107768.htm

Mast and Meh: Prega News, Flipkart and Google Gemini shine while Bingo, Amazon and CenturyPly miss the mark

4+ week, 1+ day ago   (173+ words) Some ads make you stop scrolling. Others make you wonder if the idea was finished before the deadline. This week on Mast and Meh, we look at the latest campaigns that got it right, got close, or simply missed the…...