3+ week, 6+ day ago   (258+ words) During my three-part “Being More Than Radio” series for Radio Ink, I had a discussion with Audiospace CEO Jan Muller. They’re the app company doing business globally in both the radio and retail space. Muller is also the CEO of…...

1+ mon, 2+ week ago   (390+ words) The way media is consumed today is forcing legacy media to make uncomfortable adjustments. The aforementioned portability of media is a given. Radio must be portable, which today means being everywhere and being seen & heard everywhere, and creating content for…...

1+ mon, 3+ week ago   (236+ words) A coalition of platforms, advertisers, and talent agencies has settled on a single definition of a podcast, one pillar of the AMP Accords, a cross-platform measurement framework released Thursday by the Alliance for Measurement in Podcasting after a year of…...

1+ mon, 3+ week ago   (304+ words) Analysis Shows Podcast Ads Still Lighter Than Radio’s Load Radio Ink - Roy H. Williams – The Wizard of Ads Traditional radio still runs a heavier commercial load than most podcasts, according to a new study measuring ads inside 60,000-plus episodes. But…...

1+ mon, 4+ week ago   (224+ words) Podcasts have carved out a growing share of Americans’ daily audio habits, but new Nielsen data confirms listening, not watching, remains the format’s true foundation, with the large majority of monthly podcast consumers still choosing audio over video. Nielsen’s Scarborough…...

2+ mon, 6+ day ago   (239+ words) Podcast advertising’s biggest assumptions didn’t hold up in Magellan AI’s Q1 2026 benchmark report: host-read copy beat slicker produced and programmatic buys, and smaller, long-tail shows retained listeners better than the biggest names in podcasting. Host-read ads posted a 2.45% response rate, well…...

2+ mon, 1+ week ago   (205+ words) “Audio is going places where screens simply don’t go.” So declared Sounds Profitable’s Tom Webster, as research from his firm finds audio podcast consumers more attentive, more trusting, and more likely to act on advertising than users of any other…...

2+ mon, 1+ week ago   (308+ words) Radio Ink - Roy H. Williams – The Wizard of Ads London-based Miroma Group has acquired a majority stake in Ad Results Media, one of the world’s largest buyers of audio advertising, in a deal that pushes the combined group’s annual media investment…...