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- Aug 14, 2026earliest in window
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News
Podtrac says YouTube's new view count overstates podcast attention by 36%
1+ week, 2+ day ago (485+ words) Podtrac's sample of 84.2 million views found engaged views trail counted views by 36 points on podcast episodes, giving publishers their first real benchmark. Podtrac today published its first comparison of "Views" against "Engaged Views" on YouTube, finding that podcast episodes retain…...
Kids Podcasts locks a child's 200-show library behind a parent PIN
5+ day, 15+ hour ago (627+ words) Morrill Creative LLC ships the iPhone player with no ads, no third-party SDKs and automatic data deletion. No Android build or business model is disclosed. Kids Podcasts today placed an iPhone player on the App Store in which a child…...
Netflix gains two Martha Stewart shows in iHeartMedia video podcast deal
1+ week, 6+ day ago (770+ words) Alexis Ohanian fronts the launch episode on August 26, but media buyers get no CPM, no named sales owner and no measurement rule for streaming podcast video. Martha Stewart and iHeartPodcasts said on August 25, 2026 that full video episodes of "The Martha…...
Explaining host read
3+ week, 6+ day ago (1035+ words) Host read: a podcast or radio ad voiced by the show's own presenter rather than supplied as finished audio, sold as endorsement and priced above produced spots. Production begins with an insertion order and a creative brief. Legal-sensitive categories such…...