1+ week, 5+ day ago   (741+ words) Scaling a creator management roster to dozens of clients, Jordana Ripp found, has a predictable outcome. The manager stops being a creative partner and becomes a deal-broker. Unscrippted Creative, her dual-sided Los Angeles practice, is organized around a different premise....

2+ week, 6+ day ago   (740+ words) Brands in the family market that come to CreatorCaster are not handed a software dashboard. Deborah Stallings Stumm, the company’s founder and CEO, runs campaigns through a casting model borrowed from entertainment: creators submit audition forms, brands review a curated…...

3+ week, 8+ hour ago   (333+ words) Most creator contracts are never reviewed by a lawyer, according to Joey Roesler, who knows, because he used to be the attorney drafting them for brands. “A lot of these creators didn’t have adequate legal representation,” Joey says. “And we…...

3+ week, 5+ day ago   (252+ words) FUSE Create, a Toronto-based advertising agency, has acquired a stake in Sway Group, an Influencer Marketing agency and early entrant in the Creator Economy. Terms of the deal were not disclosed. Under the partnership, Sway Group will continue to operate…...

3+ week, 6+ day ago   (425+ words) A brand that purchases media through one company, creator campaigns through a second, and event sponsorships through a third ends up with aligned budgets but disconnected results, according to Pamela. No single partner can see enough of what the brand…...

1+ mon, 7+ hour ago   (343+ words) Net Influencer Fixated, a creator-focused talent agency and production company, has hired media industry veteran Mary Murcko as its Chief Revenue Officer, tasking her with overseeing the company’s global revenue organization, including brand partnerships, direct media sales, podcast sales,…...

1+ mon, 1+ week ago   (1707+ words) Usage rights have become one of the most consequential components of creator marketing deals, sometimes carrying more financial weight than the content fee itself. We asked 23 Creator Economy executives, talent managers, and agency leaders what brands most often misunderstand about…...

1+ mon, 2+ week ago   (239+ words) Net Influencer Surfer Network has appointed digital audio executive Matt Kellogg as Senior Vice President of North American Sales Strategy, adding a new leadership role as the company expands its streaming, podcasting and audio advertising business In the newly created…...

1+ mon, 3+ week ago   (388+ words) Net Influencer A new report from MillionPodcasts finds that 77.1% of active English-language video podcasts carry no detectable sponsorship activity, underscoring how concentrated the brand advertising economy remains within a small slice of the podcast market “The State of Video…...

1+ mon, 3+ week ago   (265+ words) Podcast advertisers among the top 15 brands spent an estimated $60 million in June 2026, with fashion retailer Quince ranking as the single largest spender for the third time this year, according to new data from measurement firm Magellan AI. Quince spent an…...