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itsnicethat.com > features > in-house-4creative-miketta-lane-david-wigglesworth-creative-industry-190826

4Creative’s Miketta Lane and David Wigglesworth on why the best creative work happens quickly

3+ week, 5+ day ago   (1764+ words) Ones to Watch 2025 The leaders of Channel 4’s in-house agency share their approach to building momentum around ideas, working without a traditional hierarchy and making work that can cut through a noisy media landscape. In House is a new column…...