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The world’s leading authority and resource for all things guitar. We provide insight and opinion about gear, artists, technique and the guitar industry.
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Sweetwater CEO Mike Clem on what makes them different: “It’s not about profits. It's about how we introduce a new generation to the joy of making music”
5+ day, 7+ hour ago (539+ words) The online retailer has become a goliath of the US music industry, but the CEO/President explains that the billion dollar success story happened by treating every customer like a human being Sweetwater CEO Mike Clem. Image: Press When Mike…...