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campaignlive.co.uk > article > agencies-make-sure-you-take-credit-for-your-ideas > 4q28e0bmvjm6vw14h7myv30hnx

Agencies: make sure you take credit for your ideas

5+ day, 9+ hour ago   (483+ words) by Jonathan Trimble | 9 September 2015 18 Feet & Rising was stung recently when a client claimed one of the agency's ideas as its own. Its chief executive, Jonathan Trimble, says the agency model needs to evolve to ensure attribution cannot be lost Tectonic…...